Privacy Policy
Last Updated: October 20, 2026
At ekigai, we recognize the importance of privacy, data protection, and responsible artificial intelligence.
This Privacy Policy explains how ekigai ("ekigai," "we," "our," or "us") collects, uses, processes, stores, and protects personal information when individuals visit our website, create accounts, use our AI-powered Business Development platform, request demonstrations, or otherwise interact with our services.
Our goal is to provide greater transparency about how information supports our Market Intelligence, Buyer Intelligence, Opportunity Intelligence, and Performance Intelligence capabilities.
This Privacy Policy applies to our website at https://ekigai.ai, our application at https://app.ekigai.ai.
By using our services, you acknowledge that you have been provided with this Privacy Policy. Where consent is legally required, we will seek it separately
1. Who We Are
ekigai is an AI-powered Business Development platform designed to help organizations identify market opportunities, research target companies, understand potential buyers, develop outreach strategies, prepare for sales conversations, and evaluate business development performance.
Our platform brings together four principal intelligence capabilities
- Market Intelligence: Market research, industry insights, competitor analysis, and ideal customer profile development.
- Buyer Intelligence: Target company identification, decision-maker research, buyer profiles, and sales intelligence.
- Opportunity Intelligence: Opportunity evaluation, outreach planning, and AI-powered buyer conversation simulations.
- Performance Intelligence: Business development activity tracking, performance analysis, and conversion insights.
Depending on the processing activity, ekigai may act as a data controller, determining why and how personal information is processed, or as a data processor handling information on behalf of its business customers.
2. Information We Collect
We may collect and process the following categories of information, depending on how you interact with our services.
2.1 Personal and account information
When you register, request a demo, subscribe, or communicate with us, we may process:
- Full name and professional designation.
- Business email address and phone number.
- Company name, industry, and business location.
- Account credentials and authentication information.
- Subscription, billing, and transaction information.
- Customer support requests and communications.
- Account preferences and service configuration details.
2.2 Business and professional information
To support business development intelligence, the platform may process professional information relating to organizations and their employees or representatives.
This may include:
- Company profiles and business descriptions.
- Industry classifications and geographical markets.
- Professional names and job titles.
- Business contact information.
- Departmental responsibilities and professional roles.
- Publicly available professional profiles.
- Organizational and reporting relationships.
- Company announcements and relevant commercial developments.
- Business information supplied by customers or authorized data providers.
Professional information relating to an identifiable individual may qualify as personal data, even when it is publicly available.
We process such information subject to applicable law, contractual requirements, and relevant privacy protections.
2.3 Information provided by customers
Customers may submit information to the platform, including:
- Product and service descriptions.
- Ideal customer profiles and market preferences.
- Target account lists.
- Prospect and decision-maker information.
- Outreach strategies and campaign information.
- Sales meeting notes and business development records.
- Uploaded documents and other business-related content.
Customers are responsible for ensuring they have an appropriate legal basis and authorization to provide personal information to the platform.
Where we process personal data solely on behalf of a customer, the customer's instructions and applicable data processing agreements govern that processing.
2.4 AI interaction and simulation data
When customers use AI-powered features, we may process information such as:
- User-entered prompts and instructions.
- Company and buyer research context.
- Simulated buyer personas and conversation scenarios.
- Text-based simulation conversations.
- Voice recordings, transcripts, or audio data, if voice features are enabled.
- User responses during simulations.
- Simulation outputs, feedback, and training insights.
- Technical information required to operate and secure AI services.
AI simulations generate hypothetical responses based on the information and context supplied to the system.
Simulated buyer responses should not be interpreted as verified statements, actual intentions, or confirmed purchasing decisions of real individuals.
2.5 Website and technical usage data
When visitors access our website or platform, we may collect:
- IP addresses and approximate geographical location.
- Browser and device information.
- Operating system and device identifiers.
- Pages visited and interactions with website features.
- Referral sources and navigation information.
- Login activity and security events.
- Application performance data and error logs.
- Cookie identifiers and related analytics information.
3. How We Collect Information
We may obtain information through:
- Direct interactions: Information submitted during registration, demo requests, customer onboarding, forms, support communications, and platform usage.
- Customer-provided information: Business or prospect data uploaded or entered by customers using the service.
- Publicly accessible sources: Company websites, published professional profiles, business directories, announcements, and other publicly available sources, where processing is lawful.
- Third-party data providers: Authorized commercial data sources and service providers that supply relevant business or professional information.
- Automated technologies: Cookies, analytics tools, server logs, and similar technologies used to operate, secure, and understand the performance of our services.
Where required by law, we will provide additional information about the sources of personal data that was not collected directly from the individual.
4. How We Use Your Information
We process information for legitimate and specified business purposes, including:
4.1 Providing our services
- Creating and administering customer accounts.
- Delivering subscription-based platform access.
- Operating requested AI-powered features.
- Processing authorized customer instructions.
- Providing technical assistance and customer support.
4.2 Supporting business development intelligence
- Researching relevant markets and industries.
- Identifying potential business opportunities.
- Analyzing company information.
- Organizing business and professional contact data.
- Generating buyer research summaries.
- Supporting outreach strategy development.
- Preparing hypothetical buyer simulation scenarios.
- Presenting business development analytics and reports.
4.3 Improving service quality
Where permitted and consistent with our customer agreements, we may analyze service performance, errors, user feedback, and usage patterns to improve platform functionality, reliability, and usability.
Any use of customer content or personal data for training, fine-tuning, or improving AI models will be governed by the applicable customer agreements, disclosures, and legal requirements.
4.4 Communications and marketing
We may use relevant contact information to respond to inquiries, send service-related notifications, provide requested information, or communicate about our products and services where permitted by applicable law.
You can opt out of non-essential marketing communications using the unsubscribe mechanism or by contacting us.
4.5 Security, compliance, and legal obligations
We may process information to protect accounts, detect misuse, investigate security issues, enforce contractual terms, comply with applicable laws, and respond to lawful requests.
5. Legal Bases for Processing
Where applicable data protection laws require a legal basis, we will rely on an appropriate basis for each processing activity.
These may include:
- Contractual necessity: Processing needed to deliver services requested under a contract.
- Consent: Processing for which an individual has provided legally valid consent.
- Legitimate interests: Processing necessary for legitimate business purposes where permitted and not overridden by individuals' rights and interests.
- Legal obligations: Processing required to comply with applicable laws.
- Other permitted legal grounds: Where recognized under applicable data protection legislation.
We do not assume that information is exempt from privacy requirements merely because it relates to business activities or is accessible online.
6. AI Processing and Automated Insights
ekigai uses artificial intelligence to help users analyze information, identify potential opportunities, and prepare for business development activities.
AI-generated outputs may include company research summaries, prospect analysis, buyer profiles, opportunity assessments, outreach recommendations, and simulated conversations.
Users should understand that:
AI-generated information may be incomplete, outdated, or inaccurate.
Buyer readiness assessments are analytical indications, not proof of purchasing intent.
Professional profiles or inferred interests may not represent the individual's actual preferences.
Simulation conversations are hypothetical and should not be presented as authentic communications from real people.
Material commercial decisions should involve appropriate human verification and judgment.
Where personal data is used in automated profiling or decision-support processes, individuals may have additional rights under applicable data protection laws.
We will provide relevant information and safeguards where required, including human review where legally necessary.
7. How We Share Information
We may disclose personal information to authorized recipients where reasonably necessary to provide services or comply with legal obligations.
Recipient categories may include:
Technology and hosting providers: Infrastructure, storage, application hosting, monitoring, and technical service providers.
AI service providers: Third-party technology providers that process information to generate AI-based outputs or support AI-enabled platform features.
Business data providers: Authorized services that support professional data enrichment, company research, or business intelligence, where necessary.
Analytics and support providers: Services used for website analytics, customer support, troubleshooting, and platform operations.
Payment and billing providers: Authorized payment processors and billing service providers.
Professional advisers and authorities: Legal advisers, auditors, regulators, courts, or law enforcement agencies where disclosure is necessary and lawful.
Corporate transactions: Parties involved in a merger, acquisition, restructuring, or transfer of business assets, subject to appropriate safeguards.
Our arrangements with relevant service providers are subject to applicable contractual, security, and data protection requirements.
The platform's use of information does not, by itself, authorize a customer to use that information for unlawful marketing, harassment, discrimination, or other prohibited activities.
8. International Data Transfers
As a platform serving businesses across different markets, ekigai may process or transfer information internationally.
Personal information may be processed in countries outside the location where it was originally collected, depending on the services and infrastructure involved.
Where required by applicable law, we will implement appropriate safeguards for international transfers, such as contractual protections, approved transfer mechanisms, or other legally recognized measures.
Additional information about relevant processing locations and transfer arrangements may be requested through our privacy contact.
9. Data Security
We recognize the importance of protecting business and personal information against unauthorized access, loss, alteration, misuse, and unlawful disclosure.
We maintain administrative, technical, and organizational security measures appropriate to the nature of the information and associated risks.
These measures may include, as applicable:
Access controls and user authentication.
Role-based access permissions.
Encryption and secure transmission technologies.
Infrastructure monitoring and vulnerability management.
Logging and investigation of security events.
Secure software development and maintenance practices.
Restricted access to customer information.
Internal security procedures and employee awareness.
No internet-based system can guarantee absolute security.
Users are also responsible for protecting their login credentials, assigning appropriate account permissions, and notifying us about suspected unauthorized access.
10. Data Retention
We retain personal information for no longer than necessary to fulfill the purposes for which it was collected, subject to applicable laws and contractual obligations.
Retention periods depend on factors including:
The nature and sensitivity of the information.
The purpose of collection and processing.
Subscription and account status.
Customer instructions and contractual requirements.
Applicable financial, regulatory, and legal obligations.
Security and dispute-resolution requirements.
Where appropriate, information may be deleted, anonymized, or securely archived after the relevant retention period.
Customers may request information about applicable retention and deletion procedures through our privacy contact.
11. Your Privacy Rights
Depending on your location and applicable law, you may have rights relating to personal information processed by ekigai.
These may include the right to:
Request access to personal information.
Request correction of inaccurate or incomplete information.
Request deletion of personal information.
Withdraw consent where processing relies on consent.
Object to certain processing activities.
Request restriction of processing.
Request data portability where applicable.
Obtain information about relevant automated processing or profiling.
Opt out of certain marketing communications.
Lodge a complaint with an appropriate data protection authority.
These rights are subject to applicable legal conditions and exceptions.
To exercise a privacy right, contact info@ekigai.ai
We may request information necessary to verify your identity and protect personal information against unauthorized disclosure.
If ekigai processes your personal information solely on behalf of a business customer, we may direct your request to the relevant customer or assist that customer in fulfilling its obligations.
12. Cookies and Tracking Technologies
Our website and application may use cookies and similar technologies to support functionality, security, preferences, analytics, and other disclosed purposes.
Categories may include:
Essential cookies: Necessary for authentication, security, navigation, and core website functionality.
Functional cookies: Used to remember preferences and improve the user experience.
Analytics cookies: Used to understand website traffic and interactions.
Marketing cookies: Where enabled, used to measure marketing effectiveness or support relevant advertising activities.
Where required by law, we will request consent before placing non-essential cookies and provide appropriate mechanisms to manage preferences.
Users may also control cookies through browser settings, although disabling certain cookies may affect website functionality.
Additional details, where applicable, will be provided through our Cookie Policy or cookie preferences interface.
13. Third-Party Websites and Integrations
Our services may contain links to external websites or interact with third-party services.
Examples may include professional networking platforms, customer relationship management applications, business data services, and communication providers.
These third parties may operate under their own privacy policies and contractual terms.
We encourage users to review those policies before providing personal information or connecting external accounts.
We are responsible for our own processing activities, but we do not control independent processing performed by third-party organizations.
14. Business Contact and Prospect Information
Because ekigai provides business development intelligence, our platform may process professional information concerning individuals who have not directly registered for an ekigai account.
Such information may relate to their professional roles, employers, business contact details, or publicly available business activities.
We recognize that professional information may still be personal data under applicable laws.
When handling this information, applicable safeguards may include:
Processing information for specific, legitimate business purposes.
Considering the relevance and necessity of collected information.
Applying appropriate source and data-provider requirements.
Providing transparency where legally required.
Respecting applicable rights to access, correction, deletion, and objection.
Maintaining appropriate accuracy and retention practices.
Supporting lawful handling of opt-out and suppression requests.
Customers remain responsible for ensuring that their use of prospect information, including direct outreach, complies with applicable marketing, privacy, and communications laws.
15. Children's Privacy
ekigai is designed for professional and business use and is not intended for individuals under 18 years of age.
We do not knowingly seek to collect children's personal information through our services.
If we become aware that children's personal information has been collected in circumstances that require deletion, we will take appropriate action in accordance with applicable law.
16. Regional Privacy Requirements
United Arab Emirates
Where applicable, we process personal information in accordance with the UAE Federal Decree-Law No. 45 of 2021 concerning the Protection of Personal Data and other relevant UAE requirements.
These may include rights relating to access, rectification, erasure, objection, restriction, portability, and certain automated decisions.
Where legally required, we will provide additional information about legal bases, international transfers, and relevant controller or representative details.
17. Data Protection Responsibilities of Customers
Customers using ekigai should ensure that information submitted or processed through the platform is collected and used lawfully.
Customers are responsible, where applicable, for:
Providing required privacy notices to individuals.
Establishing a valid legal basis for processing.
Obtaining necessary permissions or consents.
Maintaining appropriate access controls.
Handling marketing preferences and suppression requests.
Ensuring compliance with laws governing business communications.
Avoiding submission of unnecessary sensitive personal information.
Customers should not use ekigai to impersonate individuals, generate deceptive communications, or make unlawfully discriminatory decisions.
18. Changes to This Privacy Policy
We may update this Privacy Policy to reflect changes in our services, business operations, technology, legal requirements, or data processing practices.
When changes are made, we will update the Last Updated date.
Where required by applicable law, we will provide additional notice or obtain consent before implementing material changes.
We encourage users to review this page periodically.
19. Contact Us
If you have questions about this Privacy Policy, our information handling practices, or your privacy rights, please contact:
ekigai — Privacy Team
Legal Entity: e Idea Consultancy Services
Email: info@ekigai.ai
Website: https://ekigai.ai
We will review privacy-related inquiries and respond in accordance with applicable legal requirements.